Professional Experience
VCU College of Engineering
Copywriter and Communications Storyteller / 2023 - Present
As copywriter and communications storyteller, I write engaging copy to further the college’s marketing goals. Responsibilities include:
Collaborating closely with our director of marketing and communications to write research articles, press releases, advertising copy, email campaigns, and social media communications.
Managing social media storytelling for the college, including writing, filming, producing, editing and publishing content.
Led the integration of new, diverse narratives and user-generated content into the college’s marketing strategy, resulting in a 9% increase in social media audience and a 23% rise in engagement across all platforms.
Using analytics from these communications to compile data, craft reports, and provide necessary insight on the efficacy of our storytelling efforts.
British Virginia
Intern / 2022 - 2023
British Virginia is a series of scholarly editions of documents touching on the colony. These texts range from the 16th and 17th-century literature of English exploration to the 19th-century writing of loyalists and other Virginians who continued to identify with Great Britain.
Contributed to the design and publication of various digital editions.
Used InDesign and Illustrator to work with high-resolution photographs from libraries and transcriptions from expert editors to produce fully-searchable digital facsimiles.
VCU Honors College
Staff Writer and Editor / 2021 - 2022
Wrote and edited content for Virginia Commonwealth University's Honors College Magazine, LeMonde.
Responsibilities involved collaborating with other student writers to conduct research and interviews, write, edit, and publish articles.
Education
Virginia Commonwealth University
B.A. in English, minor in Media Studies, Honors College , Dec. 2022
Graduated summa cum laude (GPA: 3.98)
Received the Virginia Merit Award Scholarship
Dean's list (2019-2022)