Professional Experience
VCU College of Engineering
Copywriter and Communications Storyteller / June 2023 - December 2024
Created content including research articles, press releases, ad copy, landing pages, email campaigns, and social media posts.
Helped develop copy for email campaigns that achieved 84% unique opens and a 50% conversion rate.
Managed the college’s social media platforms with over 15,000 combined followers.
Led the integration of short form and user-generated content into our social strategy, resulting in a 9% increase in social media audience and a 23% rise in engagement across all platforms.
Analyzed data and developed comprehensive reports to evaluate the impact of SEO strategies, audience targeting, and storytelling initiatives.
Freelance Writer and Editor
Writer and editor / 2024 - Present
Copyedited content for international game development company, Honeyfrost.
Wrote and edited content including guidebooks, voiceover scripts, video scripts, in-game writing, content guides, and LinkedIn posts.
British Virginia
Intern / August 2022 - January 2023
British Virginia is a series of scholarly editions of documents touching on the colony. These texts range from the 16th and 17th-century literature of English exploration to the 19th-century writing of loyalists and other Virginians who continued to identify with Great Britain.
Contributed to the research, design, and publication of multiple digital editions.
Used InDesign and Illustrator lay out text and graphics across various projects.
Worked with high-resolution photographs from libraries and transcripts from expert editors to produce fully-searchable digital facsimiles.
VCU Honors College
Staff Writer and Editor / August 2021 - January 2023
Wrote and edited content for Virginia Commonwealth University's Honors College Magazine, LeMonde.
Responsibilities involved collaborating with other student writers to conduct research and interviews, write, edit, and publish articles.
Education
Virginia Commonwealth University
B.A. in English, minor in Media Studies, Honors College , Dec. 2022
Graduated summa cum laude (GPA: 3.98)
Received the Virginia Merit Award Scholarship
Dean's list (2019-2022)